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09 Aug 2018

Summer style – ideas and trends

Bright colors, silky textures and elegant mix and matches are in great demand these days. But more exactly, what are the trends of this season? What can we wear to be trendy?

We have compiled a list of 10 of the hottest trends. Find out what are the colors of this season, what accessories you can wear and what combinations you can do in the following paragraphs.

1. Lily, the dominant color of the moment

Since the end of last year, Pantone Color Institute has announced the color of 2018. This color is ultra violet. The designers embraced this color, opting for a more feminine shade instead, lily. Such a color emphasizes the elegance and charm of this season.

2. Daring shoes

Regarding footwear, the accent is on commodity. Women can endulge themselves with colored shoes with low heels, while men can choose a casual-sport footwear. Look for floral prints, dots textures or neon accents!

3. Pleated skirt

It is good to know that midi pleated skirts are a hot trend of summer.  The best part of this trend is that this kind of skirts may be found in a large variety of models: monochrome, with modern prints or in metallic tones.

4. Yellow, another color to be found in women’s wardrobe

Warm and full of energy, yellow gives a twist to any outfit. In this summer, the accent is on the yellow accessories – a scarf, a belt or a bag in this shade.

5. Prints and textures combined

When it comes to fashion, it’s important to know how to play. Try playing with the clothes, mixing and matching them in creative ways. Women can combine different floral prints and patchwork textures, while men can choose a checked shirt and a blazer in an opposite color.

6. Modern minimal accessories

If in the last years, huge and eye catching accessories were a trend, in this year they are kept minimal and modern. Geometric shaped jewelry, wood watches and sunglasses or waist bags are a must.

7. Straw tote

Summer is all about trips and fun, therefore the inspired beach items are very appreciated this season. Straw bags in different shapes and sizes are the hottest bags of this summer.

8. The new office look

If you are sick and tired of wearing the same suits at the office, we have good news for you! This summer, the suits and the office clothing come with a twist. The oversized pants, ruffles and unusual shades are some ideas that you can give a try.

9. Sequins

Trends are getting better and better! From shoes to shirts, from pants to bags, sequins are a hot trend of summer. Why? Because they give a bold look to any outfit. An oversized white shirt, a pair of 90’s inspired jeans and a pair of shiny sandals completes the perfect look for this summer.


And do not forget, next time when you go shopping for summer clothing, use VirtualCards app. Add your loyalty cards to your phone and forget about carrying a heavy wallet! So easy, so smart. Just enjoy shopping!

What is your favorite summer trend?


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