What would it be like to communicate with your clients all you desire to promote, in the exact moment they step into your store? How? Using Beacon technology.
Beacons give merchants reliable information about clients, helping them to understand how much time have clients spent in their store or for how long they have stayed near specific shelves or products. This data is important for specific targeting. For example, you can send them the next time when relevant offers about favorite products will appear or upload in the app offers with the products they were interested in.
Moreover, you can understand what sale packages would be useful to attract customers, what shopping habits or interests they have. This data can be afterwards used in your sale strategy.
Beacons can be used for a loyalty scheme at the right time, at the right place, to satisfy your clients and to offer them post sales services. In this way you can reward not only the transaction, but also the time spent in stores - this can happen through treasure hunts with prizes, badges, or points with VirtualCards.